Cadbury to release first advertising campaign for Twirl in 15 years

The first advertising campaign for Cadbury Twirl in 15 years is set to roll out.

The campaign will promote the new Cadbury Twirl Bits across TV and cinema, created by Fallon.

Jane Furze, marketing manager for Cadbury's My Daily Treat, commented: "As this is our first above-the-line UK ad campaign for Twirl for 15 years, we wanted to mark the introduction of Twirl Bites with an uplifting spectacle that also illustrates the magic and creativity that consumers now expect from a Cadbury campaign."

Media planning and buying has been handled by PHD.

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