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By The Drum Team, Editorial

September 7, 2011 | 1 min read

Ellen MacArthur Foundation has launched an animated film with Dare in order to explain the ‘circular economy’.

A circular economy is described as ‘where component parts of goods used by humans are returned to manufacturers and reused in the creation of new products… today’s products become tomorrow’s resources’

The film illustrates how businesses and consumers could come together to rethink and redesign the way materials, products and energy are produced, used and recovered, taking insights from living systems.

Ellen MacArthur Foundation

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