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Scotland Graphic Partners Fifthring

Is there a healthy start-up trend in creative agencies in Scotland?


By The Drum Team, Editorial

September 5, 2011 | 2 min read

Scotland has a great digital and creative reputation. Whether it’s in the form of forward-thinking creative PR strategies, or ground-breaking animation, the Scottish creative sector has a lot to be proud of. But with spending cuts affecting the way agencies operate, how is the changing face of Scotland’s creative sector reflective of the industry as a whole? Is it possible for creative businesses to really thrive in Scotland? The Drum spoke to successful agencies that are doing just that, to find out their views on Scotland, its potential, and how the country’s creative landscape might just continue to flourish.

The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland's creative landscape

Ian Ord, Business Development Director, Fifth RingThe reality is that with larger agencies closing down there has been fragmentation in the creative industries resulting in a number of start-ups. We have to encourage those that have the appetite to start up their own business. It is very likely, however, that their competitive edge will be based on being able to delivery work less expensively than the bigger companies.Charlie Cutler, Weather Digital and Print CommunicationsThe recession can be exactly the catalyst people need to form their own agency.It's only two years since we formed off the back of the close of Graphic Partners and we are a healthy and growing company. As long as you value your clients, offer a good service to them and work hard, you can prosper.Richard Scott, Managing Director, Axis AnimationBeing a start up in the current financial climate would be very tough unless you had a strong proven track record and some cash behind you. However across many parts of the creative industries, not just agencies, you are seeing exciting companies spring up because right now everything is changing and that includes the business models to be an agency or an animation studio or a game developer.
Scotland Graphic Partners Fifthring

Content created with:

Axis Animation

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