Intermarketing wins Tie Rack Black Label brief
Tie Rack has appointed Leeds agency Intermarketing to work on the launch of its new Black Label range following a competitive pitch.
The agency's brief is to develop the Black Label branding, which is aimed at "stylish men and women", and then handle its ongoing marketing.
Keata Murray, head of marketing at Tie Rack, said: "They have created work that truly represents the look and the image of Black Label, suggesting a variety of initiatives that we feel will be integral to the success of the label to market in October.”
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