INQ appoints Albert to help with Canadian launch
Mobile phone manufacturer INQ has appointed Albert to help the roll-out of its ‘social mobile’ handset in Canada.
The London start-up agency previously produced work launching the INQ Cloud Touch handset in the UK earlier this year through The Carphone Warehouse, as well as in Italy and Australia.
The ‘Express Yourself’ campaign will launch this week, with a social media and experiential focus, targeting the youth market.
Tom Mansbridge, the head of communications at INQ, said: “The INQ Cloud Touch has Facebook in its DNA. With deep Facebook integration and a unique Home Screen experience – the INQ Cloud Touch is designed to make it easier to express yourself - and our campaign is about encouraging our audience to discover that for themselves.”
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