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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Dior launches worldwide campaign with TBWA Paris

Dior launched its worldwide campaign for J’adore last night at 9.10pm, designed by TBWA Paris and starring Charlize Theron.

A teaser campaign ran beforehand, letting viewers know when the advert was launching.

The advert shows Theron rushing to get ready for a fashion show, with ‘cameos’ from Marlene Dietrich, Grace Kelly and Marilyn Monroe.

The advert was directed by Jean-Jacques Annaud.

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