A campaign to challenge the attitudes of teenagers to violence and abuse in relationships was launched by the Home Office yesterday.
Directed by BAFTA award winning Shane Meadows, director of This is England, the TV and cinema adverts will run until 16 October.
The campaign, which will run across TV, cinema, outdoor and online, aims to help teenagers recognise abusive behaviour at an early stage before it escalates to physical violence.
Minister Lynne Featherstone said: "Although teenage romances can often be short lived, we know that sometimes, they can be just as intense and important as adult relationships. In extreme cases they can also fall foul of the same pitfalls and dangers. That’s why it is so important to ensure young people develop healthy relationships and know where to go for support when things go wrong.
"We need to challenge the attitudes and behaviours that foster an acceptance of abusive relationships by intervening as early as possible. Bringing the issue out in the open will help teenagers feel confident to challenge abusive behaviour when they experience it or see it."
All the adverts point young people towards a website where they can find information, seek help and chat with their peers. The site is designed to encourage sharing of the campaign materials across social networks and will also host live web chats with experts. The first of these will happen today at 5pm.