Royal Conservatoire of Scotland launches new brand

By The Drum Team | Staff Writer

Stand

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RSAMD article

September 2, 2011 | 1 min read

The Royal Conservatoire of Scotland, which relaunched this month having previously been known as the Royal Academy of Music and Drama (RSAMD), has revealed its new branding.

Royal Conservatoire of Scotland

Created by Glasgow agency Stand, the design of the new identity will be used across all channels, including print, digital, website, the building itself and on signage.

In June the college launched a poster campaign featuring famous alumni. Designed by the inhouse marketing team, it highlighted the college's 60th Anniversary. Photography was by K.K.Dundas, and around 60 portraits were shown as part of an exhibition in the Scottish National Portrait Gallery.

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