Coke Zero teams up with Playstation for Gaming Zone
Coke Zero has partnered up with computer games publisher Sony Playstation to bring an exclusive competition to Coke Zero Gaming Zone visitors later this year.
The Coke Zero Gaming Zone on MSN was launched in Great Britain and eight other European markets in May. It features games, quizzes, cheats and trailers and is designed to appeal to the brand's target audience of 25-44 year-old men.
Coke today said the site has received two million visitors to date, and it hopes the "major Playstation competition" will help attract more traffic going forward.
“We’re delighted with the results we’ve seen since the launch of the Coke Zero Gaming Zone on MSN,” said Zoe Howorth, Market Activation Director for Coca-Cola Great Britain. “The natural link that gaming provides to our brand positioning of ‘making the impossible possible’ ensures it is the perfect arena for Coke Zero to venture into."