Adventure Bar gets Mystery branding
Brand design agency Mystery has been appointed to develop the branding of the Adventure Bar chain.
Having first been commissioned to strategically position the brand create a new identity, Mystery is now starting to roll out the branding and it has also redesigned Adventure Bar's website.
The site features an array of colourful characters based on the names of cocktails that can be found at the venues, such as the London Mule and Monkey Midget Briefcase.
“Adventure Bar has matured as a business after some rapid growth,” said Mystery’s founder Dan Einzig. “They have just opened their fourth venue and have enlisted the help of Mystery to take stock of their brand and develop it before further expansion.”