Will the Evian babies finally overtake Blendtec for world's top video spot?

The competition is fierce - but just 15 million behind, the babies are hustling hard to topple Blendtec

This week author Brian Shin revisits the best viral videos of all time. "When we last took a look , only two campaigns had crossed the 100 million view barrier, " he says. These were Blendtec's "Will It Blend?" and Evian's "Live Young."

"Nearly a year later, these are still the only campaigns with more than 100 million views. And they keep on going. Blendtec cuts through more than 700,000 views each week on average, while Evian swallows more than 1.1 million.," he says.

But a new champ may be in the offing "At this pace, Evian is on track to catch and surpass Blendtec within the next year. The water brand may reach 200 million views before the popular blender," says Shin.

Current figures are 173,200,818 for Blendtec; 158,185,452 for Evian. Old Spice is a somewhat distant third at 80,592, 555

Volkswagen's "The Force" remains 2011's dominant campaign, 58,837,201 and counting, says Shin, founder and CEO of Visible Measures, the analytics and advertising platform for social video. The Force was the biggest new campaign of the group, watched more than 40 million times in its first three weeks since its launch at Super Bowl .

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.