To promote e4 series Beaver Falls, Clusta Digital was commissioned to develop a social gaming experience.
The Birmingham digital development agency created the Beaver Falls games, inspired by Farmville, launched three weeks ahead of the series earlier this month.
The game aimed to build a fan base and also intrigue viewers, using Beaver themed games where users would win badges and gain entry to a competition to win a road trip across the US.
Each badge collected by the user during the games would allow them to enter the competition, enticing increased levels of player engagement to increase the chance of entry.
For the launch of the programme itself, stardotstar created a website which would allow series viewers to follow the programme and uncover online clues and private information about the characters within Beaver Falls, to expand on the programmes content.