Behind the scenes video from the Cream Awards judging
Ahead of the Cream Midlands and Yorkshire nominations being announced next Wednesday, The Drum asked this year's judges to give us an example of a piece of work they liked.
Bear in mind these are only the opinions of the individual judges and you'll have to wait a little while longer to see if the whole jury agreed with their thinking.
The judging panel was chaired by Pete Martin, creative director at The Gate, who said: "One of the things that struck me was that you don't have to have a big budget to have a big idea."
The full jury comprised David Booth, creative consultant at Booth; Ben Casey, creative director at The Chase; Aileen Geraghty, managing director of 999 London; Patrick Harvey from Love and Simon Shaw, creative director at Navyblue.
Nominations will be announced on the Cream Awards website at 3pm on Wednesday 31 August.