Arla produces Indian Dairy range
A new range of Indian dairy produces is to be rolled out by Arla Foods as it expands it produce offer.
The branding for the Savera range has been designed by Dragon Rouge, following three years of research during which the agency and client developed the look and feel of the range which includes paneer cheese and raita.
The brand positioning, identity and packaging, alongside brand guidelines, were developed by the agency with the range set to hit shelves in London on 3 September and roll out across supermarkets in October.