Social Media

Manchester United tops the Premier League’s social media use, research finds


By The Drum Team | Editorial

August 23, 2011 | 3 min read

Manchester United has been found to be the most popular football club, in terms of social media, in the English Premier League - despite not using Twitter.

The Drum, this week, published research in conjunction with digital consultancy Steak, examining how well Premier League football clubs such as Manchester United, Manchester City, Chelsea, Spurs and Liverpool use social media and the results that they achieve.

As Arsenal’s Head of Marketing Charles Allen put it, ‘We recognise we can’t accommodate all our Arsenal fans inside Emirates Stadium, but via social media we can give them a taste of Arsenal wherever they are in the world.’

Read the full feature here

The research includes information on the number of mentions that each club generates via Twitter, Facebook, blogs, comments, forums and forum replies and shows that Manchester United has 43.7% of mentions, followed not-so-closely by Liverpool FC on 18.1%.

Arsenal finished third with 12.5% and Tottenham Hotspur was fourth with 9.7% of mentions.

Manchester United also came top of the Fan/Followers table with 18,005,939 mentions through Twitter and Facebook combined, with Arsenal coming second in this table with 7,991,906 mentions.

Another table, measuring player reach of social media users, saw the average Manchester United player’s social media reach found to be 900,286,50 in comparison with the nearest reach by Arsenal players of 275, 897, 69.

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