Burger King appoints CHI & Partners as new UK ad agency
Burger King has appointed CHI & Partners as its new creative advertising account, following a final head-to-head pitch against Hypernaked.
According to Campaign, the two agencies held a creative pitch that went into research, having beaten Saatchi & Saatchi, The Red Brick Road and Mother during previous stages.
The appointment sees CHI replace Crispin Porter, which worked with the brand for five years.
Marketing director Jo Blundell, who joined Burger King in May, oversaw the appointment process.