Cheryl Cole

Cheryl Cole crotch shot adorns first cover of the Midweek Sport


By The Drum Team, Editorial

August 17, 2011 | 2 min read

The Midweek Sport, the new sister title to the Sunday Sport has been released, with a crotch shot of Cheryl Cole adorning the cover.

The first splash for the newly launched newspaper involved a picture of Cole taken by a dwarf photographer.

The Midweek Sport will remain on sale across the UK each week until Saturday.

The 64-page tabloid newspaper is priced at 60p per issue, with a print run of 170,000 copies.

The Sunday Sport was resurrected by David Sullivan in May after its previous owner Sport Media Group was placed into administration.

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