Creative Spark unveils Blackpool Tower relaunch campaign
Blackpool Tower is relaunching itself with an advertising campaign by Manchester agency Creative Spark.
The landmark, which was bought a year ago by Blackpool Council, reopens next month with a revamped observation deck - dubbed The Blackpool Tower Eye - and other attractions including a 4D cinema.
Fellow Manchester agency Brazen was recently tasked with handling the tower's PR, and now Creative Spark has taken the wraps off its posters, billboards and promotional vouchers.
Creative Spark boss Neil Marra said: "It’s been a fabulous account to work on. We’ve all re-connected with our inner child and our experiences of family holidays in Blackpool.
"There’s been a sense of nostalgia, mixed with a great deal of fun, creativity and real pride in seeing money invested in one of our most iconic tourist institutions.”