JC Decaux

Emirates Airline agrees long-term poster site deal at Glasgow Airport

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By The Drum Team, Editorial

August 11, 2011 | 2 min read

A three-year booking has been made by Emirates Airline with JCDecaux Airport at a new poster site located at Glasgow Airport.

The Emirates Airline campaign was booked by Starcom MediaVest and Kinetic, and will run above the check-in area within the airport, promoting a daily flight from Glasgow to Dubai and Australia.

“We already enjoy a strong presence at Glasgow Airport, having served Scotland with a daily flight to Dubai for the past seven years. This advertising investment further cements our commitment to our Glasgow route and gives us the opportunity to showcase key destinations on our global network to Scottish travellers,” said

Laurie Berryman, Emirates’ Vice President UK & Ireland.

Jacqueline McCormick, commercial director of JCDecaux Airport said: “The Glasgow check-in domination is a flagship advertising site. We are delighted that Emirates has made this long-term commitment to this important new opportunity in Glasgow. Glasgow Airport is the ideal environment for brands wanting to reach upmarket audiences, especially following the airport’s current investment in exciting new retail opportunities and the Food Court, and JCDecaux Airport’s refurbishment roll out.”

JC Decaux Airport also has a second long-term holding with Emriates with a model plan situated within the roundabout site at Heathrow Airport since 2008.

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