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Garmin asks for favourite things in new Facebook campaign

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By The Drum Team, Editorial

August 9, 2011 | 2 min read

Garmin UK is launching a new campaign encouraging people to share their favourite things on its Facebook page for a chance to win one of its GPS tracking devices which can be attached to any treasured posession.

Each week the best entries will receive a bespoke sketch of the entrant with their favourite item. A weekly random prize draw will also take place to select a total of four winners of a GTU 10, worth £179.99.

The campaign has been created by Five by Five, which has enlisted celebrities including Lord Sugar to share their favourite things on the Garmin Facebook page.

Linda Christoffersson, UK & Ireland Marketing Communications Manager for Garmin, said: “We were looking to do something unique with this product and we’ve got something which is truly social and engaging.”

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