Chinese firm Wally Bath hires We Are Pure for design
China-based health and beauty company Wally Bath has appointed Nottingham agency We Are Pure to design packaging and brand identities for a new range of products.
The contract comes after a trial project where the brand and packaging design agency developed 10 original ranges for Wally Bath to sell directly to the Chinese market and also to other health and beauty companies across Europe and North America.
We Are Pure will now work with the firm on an ongoing basis, "creating a number of new ranges each year". It said it would also be "advising on forthcoming market trends".
David Rogers, owner and creative partner, said: "It’s great that our work with Wally Bath will allow us to use both our packaging and branding skills and extensive market knowledge to create some exciting, modern and innovative new ranges.
“Our challenge is to ensure that Wally Bath is a trend leader rather than a follower. We also need to be sure that our ranges have the ability to work on a global scale as many Wally Bath products are sold to international companies to form part of their own health and beauty offerings.”