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Principles Agency

Principles to rebrand St Gemma's Hospice

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By The Drum Team, Editorial

August 4, 2011 | 2 min read

Principles Agency is to create a new brand identity for St Gemma's Hospice, the largest hospice in Yorkshire.

Principles is donating its time to the hospice, which provides medical and nursing care for over 2,500 people with life-threatening illnesses, as part of its community engagement programme.

Nicola Woodgate, communications manager at St Gemma’s, said: “Charities are vying for the same pot of publicly donated funds, so as an organisation we need to achieve even greater standout, particularly in today’s economic climate. It is therefore timely that we review the corporate identity that has been in place for eleven years.

"The new brand will need to reflect the evolving nature of the hospice, yet fundamentally remain true to our ethos of meeting the physical, emotional and spiritual needs of patients and carers.

"The agency’s ongoing goodwill and support is absolutely invaluable, especially since it costs us £22,700 per day to run the hospice."

The new brand will be launched this autumn.

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