Halewood International is putting its Lambrini drinks brand back on TV screens this autumn in a bid to drive sales in the run up to Christmas.
The 30-second 'I Am What I Am' TV ad, which was created by BJL last year, will run again nationally from 28 August to 18 September.
Halewood estimates that the campaign will reach around 1.9million C2DE 21-35 year old women with kick off spots in between Coronation Street.
Sue Beck, senior brand manager for Lambrini, said: "Many brands often experience a lull in Autumn so we want to support retailers and drive sales by putting Lambrini back on TV during this time.
“With supporting activity, such an On-Pack Offer to win a trip to New York, running alongside the broadcast, we are expecting retailers to see an uplift in sales throughout this period and through to Christmas.”