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The Bridge in discussions to connect with Clayton Graham

Glasgow advertising agencies The Bridge and Clayton Graham could be on the verge of a possible merger, if speculation circulating the advertising industry is to be believed.

The two companies are understood to be discussing a deal which would see the companies join forces, with managing directors David Watson from The Bridge and Peter Clayton from Clayton Graham having had initial conversations over recent weeks.

Clayton Graham was established by directors Peter Clayton and Mark Graham in 1993, while Watson now heads up The Bridge on its own following the departure of business partner Alan Clarke earlier this year.

Earlier this year speculation spread that GRP Advertising was looking to merge with The Bridge, although The Drum understands that this was merely due to conversations involving The Bridge moving to share offices with GRP, the now closed agency in the Spiers Warf area of Glasgow.

A merger would see the agencies bring together a client list that would include Black & Lizars, the Scottish National Blood Transfusion Service and Belhaven.

Watson declined to comment when asked about the possible merger, while The Drum awaited a response from Clayton who was on holiday at the time of writing.

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