Modern Marketing

Smooth Radio to sponsor TV Times Awards

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By The Drum Team | Staff Writer

August 1, 2011 | 3 min read

Smooth Radio is to become the sponsor for the TV Times Awards as part of its partnership with IPC Media, it has been announced.

Niall Clarkson, publishing director of TV Times said: “We are delighted that Smooth Radio will be sponsoring the TV Times Awards. We feel the Smooth Radio listeners are a great fit for our brand and working together will make the TV Times Awards even bigger this year.

“As the Awards draw closer we are really looking forward to the various exciting promotional activities we have planned with Smooth Radio, and hope this will be a direct benefit to our shared listeners and readers.”

The relationship between the radio station and the magazine publisher will see Smooth drive awareness of its brand, music and presenters through sponsorship, display ads, advertorials and online interactive activity in TV and radio entertainment planning titles such as the heritage TV Times, What’s on TV, TV & Satellite Week and their accompanying website.

IPC will highlight key content and regular features from these titles through editorial contributions and advertising breaks on Smooth and sister Real Radio.

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Jonathan Gillespie, GMG Radio Group commercial director, said: “This is the first time we have embarked on this kind of partnership, which will enable us to expose readers of some of Britain’s favourite magazines to the key content that is available on Smooth Radio at a time when they are planning what to watch and listen-to.

“We are delighted to be sponsor of the TV Times Awards, an association which will provide Smooth with great brand exposure.”

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