Heinz to launch Secret Ingredient campaign for soup
It has been reported that Heinz is to launch a Secret Ingredients campaign designed to boost the sales of its Classic Soups range.
The Secret Ingredients campaign will encourage consumers to use the soup as an ingredient in various recipes.
Tins of Heinz Cream of Tomato, Cream of Chicken and Cream of Mushroom Soup will suggest recipes using the soup.
Heinz will also be collaborating with DeliaOnline.com and AllRecipes.co.uk to feature the new Heinz Classic Soup recipes, and offer users cooking tips and advice.
Lynsey Hurst, Heinz marketing manager, told FoodBev: “Our research has shown that mums, in particular, are looking for convenient and tasty recipes to feed their families.
“Used as a primary ingredient, Heinz Classic Soups can help make mid-​week meal times easier for mums, as it saves them time in the kitchen, but produces great tasting food that the family will love.”
Last September, Heinz launched a secret ingredient campaign which focused on how its Tomato Ketchup could be used in recipes such as Bolognese sauce and quesadillas.