Pepsi Max launches Monster Truck viral
Pepsi Max has launched a new viral as part of its “Wild Times with Mates” promotion.
The viral, which was produced by 20:20 Agency, features British glamour model Rosie Jones jump a monster truck over three young men.
This is not the first viral which 20:20 has produced for Pepsi Max; previously the company created a video starring TV presenter Kelly Brooke, which in one day created over 11.5 million complete plays, 25 million impressions on Facebook and increased web traffic to 15,000 visits a day.
The current campaign sees Pepsi Max customers that type in their barcode on a special promotion website. Lucky winners could receive a number of extreme prizes, including monster truck driving, white water rafting and super car racing.
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