Pepsico success in Spain leads marketer to Walkers crisps in UK
The Walkers crisps marketing man gets a big new job in Canada, and a successful marketer from Spain steps into his shoes in the UK. This is a global company in action!
In his new role, Micozzi will report to Ian Ellington, General Manager of Walkers. He will lead the 28 strong UK marketing department, covering all Walkers crisps and snacks brands.
The new boss has worked on a number of PepsiCo brands over the past 13 years. He has experience "in delivering results and innovation in a variety of countries and markets," the company said. In Spain his work resulted in 23 months of consecutive market share growth for the brand. Micozzi takes over from Greg Lyons who has been promoted to the role of VP Marketing, for PepsiCo Beverages in Canada. During his time at Walkers, Lyons delivered award-winning brand campaigns, including the successful ‘Do us a Flavour’ and ‘Sandwich’ initiatives. Micozzi said Walkers had delivered some fantastic campaigns in recent years. " Many of the brand’s ideas and innovations are now being replicated by PepsiCo brands in other markets. I look forward to building on these past successes whilst continuing to drive new and original ideas.” General Manager Ian Ellington said Sebastian had outstanding marketing skills, a strong business sense and entrepreneurial flair; - "attributes which will make him an exceptional leader of the Walkers’ marketing department.”