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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Baxters appoints The Leith Agency as new creative agency

Baxters Food Group has appointed the Leith Agency to handle its marketing account.

Following a competitive pitch, The Leith agency has been tasked to deliver a new creative campaign which will go live in October.

Yvonne Adam, marketing director for Baxters said: "We are delighted to appoint The Leith agency and are looking forward to launching an engaging consumer campaign to help drive our sales in the crucial winter season."

Richard Marsham, group managing partner, at The Leith Agency, said: "Baxters is one of the most sought after brands in Scotland, if not the UK, to work for so it's with great pride and excitement that we embark on this campaign. We are confident we've identified a creative route that will help build the brand and raise its awareness with new and loyal consumers."

3X1 was recently retained by Baxters to handle its consumer and trade PR, while Cheetham Bell JWT will oversee the brand’s digital activity, and Mediacom will continue as media buyer.

The advertising account moved out of Scotland to London in 2009 with the appointment of JWT London.

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