Cravendale's Cats with Thumbs hits cinema screens
Cravendale is taking its Cats with Thumbs ad into the cinema this summer as part of its £8m ad campaign.
The dextrous pets made their first appearance on cinema screens during screenings of 'Transformers: Dark of the Moon' and 'X-Men: First Class'. The ad is now appearing during showings of the new Harry Potter film.
Sam Dolan, Cravendale's senior brand manager, said: "We’re delighted to see Cravendale on the big screen once again. Our choice to advertise on this summer’s highly anticipated family movies really homes in on the brand’s universal appeal, re-affirming Cravendale’s place in every home’s fridge.”