Actress Holly Valance has been signed to front the new premium bottled lager from Foster's – Foster’s Gold.
A multi-million pound TV campaign featuring Valance, created by Adam & Eve, will continue to use Brad and Dan from its recent ‘Good Call’ marketing initiatives, and will also include print advertising.
Fosters Gold will be aimed at appealing to men during all social occasions.
Gayle Harrison, marketing manager for Foster’s at Heineken UK, said: ‘We are delighted to be working with an Australian icon like Holly. Like Foster’s, Holly is down to earth and easy going but occasionally she wants to ‘dress to impress’ which makes her the perfect girl to launch new Foster’s Gold.”
The campaign will go live at the end of August.