Smooth launches 'Golden Hour' digital campaign with Code
Smooth Radio is this week launching a new online advertising and social media campaign created by Code Computerlove.
The station hopes to attract new listeners in London through banner ads and the Golden Hour Game, a Facebook app which offers players the chance to win £1000.
The game can be played through an expandable banner ad which means players do not need to navigate from their web page in order to take part.
Participants are given three music clues and have to guess the year against the clock. It is a play on the long-running radio competition hosted by DJ Simon Bates and aims to promote his Golden Hour Breakfast Show.
The digital push is continuation of the station's offline campaign, created by Arnold KLP, which features Bates on posters and bus backs.
Jonathan Gillespie, GMG Radio’s group commercial director, said, “Digital channels offer a major opportunity for Smooth Radio as such a large number of Smooth Radio’s target demographic is now online. Moreover, the 40-59 year old audience is the fastest growing demographic on Facebook, making social media the perfect platform for us to embrace.
“The promotion mechanism will not only help us to increase our Facebook fan base and travel through social spaces, but will drive brand awareness, promote an understanding of the music that can be heard on Smooth Radio and reinforce our enviable line up of some of Britain’s most loved radio presenters, including Simon Bates, Pat Sharp, Mark Goodier, David Jenson and Emma B."