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Dinosaur creates branding for the Manchester Picnic


By The Drum Team, Editorial

July 18, 2011 | 2 min read

Dinosaur has created a new family-friendly identity for the Manchester Picnic which will return to the city's Piccadilly Gardens next month.

The weekend-long Manchester Picnic will feature DJs, live music, family activities and a range of food stalls. Dinosaur's brief was to give the event "a contemporary edge" with would appeal to "kids and grown-ups alike".

The creative features on 50,000 leaflets which will be distributed throughout the city centre and beyond. The aim is to attract visitors within a 60-minute drive.

It will also appear as short animations on outdoor screens within the city centre, including Spinningfields, Piccadilly Gardens, and The Printworks and on the Visit Manchester website.

Dinosaur creative director Dan Pitchford said: "This year we gave the picnic more of a festival feel. We featured a fun sandwich illustration which formed the event’s identity, incorporating a muted colour palette to add a vintage twist.

"The brand has a strong family appeal which reflects the extent of the activities, food and refreshments on offer throughout the weekend."

Manchester-based Dinosaur picked up the task from organisers the Piccadilly Partnership and CityCo.


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