Air Wick launches new advert by Euro RSCG London

Euro RSCG London has launched a TV advertising campaign for Air Wick Odour Detect.

The advert was originally created by Euro RSCG BETC Paris and adapted by Euro RSCG London for Reckitt Benckiser, owner of the Air Wick brand.

The 20 second advert shows how the product with ‘odour sense technology’ can detect bad smells and release an extra puff of fragrance.

Gareth Davies, business director at Euro RSCG London, said: “This memorable and very colourful execution brings to life the benefit of this revolutionary product in a very impactful way.”

The advert launched last week as part of a £3million campaign for the Air Wick odour Detect product. There are also press and online advertising as part of the campaign.

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