Aegon Billingtoncartme News

AEGON launches digital drive for three new products with Billington Cartmell


By The Drum Team | Editorial

July 15, 2011 | 2 min read

AEGON has announced it is launching a digital campaign, created by Edinburgh-based Billington Cartmell, for three new products.

The campaign for the three unit-linked guarantee products - AEGON Secure Capital, AEGON Secure Income and AEGON Secure Trustee Investment - will run from the end of July until November.

It illustrates key historical moments where individuals “led the way”: John Napier with in mathematics in 1614, Alexander Graham Bell with in communications in 1876 and Tim Berners-Lee with technology in 1989. It then says that AEGON is leading the way in guaranteed solutions which can lead individuals to a more secure financial future.

Fiona Burton, senior account manager at Billington Cartmell Edinburgh, said: “This campaign clearly demonstrates that it is possible to work within FSA regulations yet still create ads with real cut-through.”

The campaign targets IFAs with leaderboards, banners, homepage takeovers and video content on the sites of three major financial digital media – Money Marketing, IFA Online and Citywire New Model Adviser.

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