‘Made in Britain’ marque unveiled following national campaign

A ‘Made in Britain’ marque has been unveiled as part of a nationwide campaign by cooker manufacturer Stoves and social media agency Umpf.

The campaign was launched last year to provide a marque for British manufacturers to use on their marketing materials, websites and products, after it was revealed 48% of Brits did not know what products were produced in the UK.

The marque design was created by Cynthia Lee from Nottingham University, who entered Stoves’ design competition for British university and college students. There were over 100 entries.

The marque can be downloaded from www.stoves.co.uk, with the page going live on Wednesday, and brands on Twitter can add the marque as a Twibbon.

Denver Hewlett, chief executive of Stoves, said: “We have been overwhelmed by the response to the Made in Britain campaign so far, with widespread interest, a mention in the House of Commons and many other UK manufactures showing their support, there is clearly an appetite out there for standard marque.

“We think that this logo really captures the essence of the campaign and will proudly be displaying it on our website and marketing material and encouraging other UK manufacturers to do the same.”

Alongside Denver Hewlett on the judging panel were Dave Sewards, the managing director of Home Advertising; Nicky Sherwood, From Britain with Love; Alistair Grant, Buy British; and Martin Allen-Smith, editor of The Designer Magazine.

Gavin Williamson, MP for South Staffordshire, is supporting the campaign, which has been discussed in the House of Commons. He said: ‘The research that Stoves has carried out provides us with compelling evidence of the strength of consumer demand for a Made in Britain seal of approval and I think it is time this issue is raised by the Government.

“I am delighted to be able to support Stoves in their campaign because I believe a Made in Britain marque is a great way to highlight what Britain does best and it is high time that we showed how proud we are of our British businesses.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.