Re-Sourceful develop brand and marketing infrastructure for Keystone Ecology
Ethical Marketing agency Re-Sourceful have developed a complete brand and marketing infrastructure for Keystone Ecology, enabling the ecological consultancy to position itself more competitively in the market place.
Through a series of one-day participatory workshops Re-Sourceful reviewed Keystone’s products, services and economic model, allowing them to develop a comprehensive business strategy and new business pipeline.
The second stage of the project, focusing on brand-development, involved defining their key messaging and creating a visual identity, which has been applied to all assets including the website and printed collateral.
Senior designer Sam Dyer comments “The creative challenge was to visually bring to life Keystone’s strapline 'making ecology our business'. This was achieved by creating a marque that is clean, elegant and professional but still firmly grounded in nature. Keystone is an innovative forward-thinking consultancy and the hidden 'k' in the negative space hints at how they look beyond the obvious to find the best solution for their clients”
Keystone are an established consultancy with ambitious plans for expansion. Recognising the need to build brand awareness, and with an engaging new visual identity in place, Re-Sourceful created, produced and delivered collateral for all on and off-line marketing and PR.
“The inclusive employee workshops were something Re-sourceful encouraged and that we embraced, allowing our values and vocabulary to truly reflect the people that make up our business,” explained Sharon Bracken, director, Keystone Environmental.
“The new logo was universally favoured by the Keystone team and the fresh engaging branding has instilled pride and confidence in our staff. We feel that the work will benefit Keystone in communicating who we are and will underpin our marketing strategy in a competitive market.”