Cathedral City to launch Chedds with packaging by BrandOpus
Cathedral City, the Dairy Crest-owned cheese brand, is to launch new kids snacking range Chedds next month with packaging designed by BrandOpus.
Supported by a £3m campaign, Chedds is to launch in time for the ‘back to school’ period in a bid to shake up the Kids’ Cheese Snacking category which is valued at £305.6m.
The packaging of the new product retains the distinctive red of Cathedral City as the brand looks to assure mums that Chedds are not processed and unnatural – an image problem that has plagued the Kids’ Cheese Snacking category in recent years.
A mouse character has also been developed to inject “streetwise personality and appeal” to the product.