STV will launch new online casino service STV Live casino tomorrow – 1 July – with technical partner VueTec.
The game brings live gaming action from the casino floor, in real time and from real casino tables. VueTec technology allows online players to view all the casino action live on their computers, with the wheel and cards being spun and dealt in real time.
As part of campaign advertising, STV will launch TV and digital display adverts, created by The Union and produced by STV Creative. The adverts focus on the live element of the game.
Steven Walker, director of corporate development at STV, said: “Using the very latest technology, STV Live Casino offers a live, real-time casino experience and a real buzz for users.
“I'm delighted to be working with our technical partner, VueTec, on this innovative addition to STV's digital offering. The creative campaign from The Union truly captures the freedom of playing from wherever you may find yourself – at home, on the train or even up a mountain – while still getting the thrill of the live casino experience.”