Brilliant Media handed £6.5m integrated account by CSL
National furniture retailer CSL has appointed Brilliant Media to handle its £6.5m integrated account and support the growth of the business as it plans to double its number of stores nationwide, having been appointed due to its experience with former furniture client DFS.
The media buying agency’s econometrics team will work on the account.
Chris Broadbent, managing director of Brilliant Media said; “CSL is an ambitious company with a real standout offer in the sector. We are excited to be a part of the team that will make a lot of noise in the coming years.”
CSL’s latest store will open in Brent Cross in July.
Brilliant Media went through a restructure of its business earlier this year following the departure of the DFS media buying account, one of the largest held in the regions at the time.