LBi develops social media campaign to promote mp3 HD music format
Digital advertising agency LBi has developed a social media campaign to raise awareness of new music format mp3HD.
LBi’s social media team used social analytics to identify ten music influencers across social media networks in the UK, USA, Germany, Spain and France.
These influencers were asked to provide their top ten tracks of all time to contribute to mp3HD music chart, Sound Souvenirs. Over the next four week the campaign microsite will allow followers to vote for their favourite track.
Eva Keogan, head of social media at LBi, said: “Everyone loves music and creating a social chart where users can vote for their favourite track using twitter or facebook means that the conversation will keep going on across various communities during the four week voting period.
“We have created this in-house using a blend of technical, creative and social capabilities.”