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By The Drum Team | Staff Writer

June 27, 2011 | 1 min read

A £2.7m national advertising campaign for Seven Seas JointCare range has been devised by TBWA\Manchester.

The campaign will promote the newly relaunched JointCare range, which features an updated design, new names, and packaging as well as improve formulas and easier to swallow capsules.

The illustrated campaign will run across TV, online, press and outdoor and will aim to attract new users by increasing awareness of the products, while also incorporating digital escalator panels which will appear at a number of London Underground stations.

Aldona Szczerba, marketing manager for Seven Seas JointCare, commented: “Seven Seas has a long heritage of providing customers with quality supplements to help support their joint health. The range has been rejuvenated to make it more relevant to current as well as future customers who may be looking to protect their joints.”

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