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The Big Book unveiled at 58th Cannes Lions International Festival of Creativity


By The Drum Team, Editorial

June 22, 2011 | 2 min read

The Big Book, which features 1,200 photos celebrating the personal creative process, is to be unveiled at Cannes Lions.

It is the inaugural exhibition of CannesAlso, a new initiative to showcase work of people in the global creative marketing industries.

The Big Book has been designed and created by The Brand Union and Lambie Nairn, and is supported by Clear Channel and Getty Images.

Celebrated photographer Rankin has chosen 11 images to display prominently in the display, which will be given a QR code so that visitors can scan and download their favourites.

He said: “The Big Book stands as a towering reminder of creativity and the power of images to evoke strong emotions and spark further creative outputs.

“It was a pleasure to be asked to help select the photos that have made it into The Big Book and I was extremely impressed by both the quality of these images, but also of the wide range of subject matter.”

The book will be displayed outside Palais des Festivals during Cannes Lions.

Simon Bolton, worldwide chief executive of The Brand Union, said: “CannesAlso is a hugely important event for The Brand Union, as it enables us to celebrate a different yet hugely relevant boundary of the global industry’s creativity.”

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