A second TV campaign for isme, part of the Shop Direct Group, has begun to roll out.
Again featuring TV actress Lynda Bellingham, the 30 second advert, by Addiction London, will continue to use the tag line ‘It’s Who you are now’ aimed at 50-65 year old females.
Ruth Start, brand manager for isme said: “It is great to see our brand going from strength to strength. Our earlier campaign resonated with our customers and, with this commercial, we wanted to build on that, and show them that isme will be here to help them through the seasons.”
The first campaign for the brand launched in January, incorporating TV, sponsorship idents and print advertising.