Waitrose moves £25m ad account to Bartle Bogle Hegarty

Waitrose has moved its £25m advertising account to Bartle Bogle Hegarty.

The account move comes just three months after the upmarket supermarket chain moved the account from MCBD to Now – the start-up agency founded by former DLKW chief executive Mark Lund and former Rapier creative partner John Townshend.

MCBD lost the account when the agency merged with Dare, which held the Sainsbury’s digital account, but MD Melissa Robertson along with Jeremy Carr and Ken Hoggins joined Now to continue servicing Waitrose.

Carr’s subsequent departure to join JWT is believed to have led to the supermarket moving its account again.

Waitrose MD Rupert Thomas commented: “We're enormously grateful to MCBD for the creativity and energy they've brought to us as we've ramped up our marketing. We wish them all the very best for the future.

“We're looking forward to working with the team at BBH London. Together we'll build on the momentum and outstanding success of our current campaigns.”

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