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Scottish National Portrait gallery launches new identity

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By The Drum Team, Editorial

June 10, 2011 | 2 min read

O Street has developed a new identity for the Scottish National Portrait Gallery to coincide with the major refurbishment of its landmark building in Edinburgh’s city centre.

Focusing on the word ‘Portrait’ the mark can change its character to reflect the wide range of both the art and colourful personalities that the collection presents. It will constantly evolve to stay relevant to the exploration into Scotland’s history, and national identity.

“We were looking for a brand new identity for the refurbished and revitalised Scottish National Portrait Gallery and for one that reflected the diversity and broad range of artwork on display from portraiture from the 16th century right up to contemporary photography,” said Patricia Convery, head of press and marketing at National Galleries of Scotland. “O Street has delivered with a fantastic design and concept which will greatly support the new exhibitions and help form a unique visitor experience.”

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