Sol global creative account for BBH

Bartle Bogle Hegarty (BBH) has won the global creative account for Sol.

Following a pitch against TBWA\London, Amsterdam Worldwide and Santo, BBH will take on the creative marketing for the brand, having already worked with another Heineken brand, Kronenbourg.

Heineken chief commercial officer Alexis Nassard said: "The Heineken company places significant importance in the creative capabilities of its agencies as well as the fit of the creative team with the brand to deliver award-winning work such as the current Heineken brand campaign ‘The Entrance’. BBH demonstrated strong creative capabilities and great passion for the Sol brand. We’re confident that they will help us raise the profile of Sol."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.