Sol global creative account for BBH
Bartle Bogle Hegarty (BBH) has won the global creative account for Sol.
Following a pitch against TBWA\London, Amsterdam Worldwide and Santo, BBH will take on the creative marketing for the brand, having already worked with another Heineken brand, Kronenbourg.
Heineken chief commercial officer Alexis Nassard said: "The Heineken company places significant importance in the creative capabilities of its agencies as well as the fit of the creative team with the brand to deliver award-winning work such as the current Heineken brand campaign ‘The Entrance’. BBH demonstrated strong creative capabilities and great passion for the Sol brand. We’re confident that they will help us raise the profile of Sol."