Yeo Valley Organic wins Grand Prix at Marketing Society Awards 2011
The Yeo Valley campaign picked up the Grand Prix and Marketing Communications awards, while Cadbury’s Biscuits picked up the Brand Extension award and LoveFilm won E-commerce at this year's Marketing Society Awards in London.
Judging the awards this year was a panel chaired by Ken Wood, CEO of Weetabix, that included Sally Cowdry, UK marketing director, O2, Craig Inglis, marketing director, John Lewis, Catherine Kehoe, group brand and communications director, Lloyds TSB, Alistair Macrow, UK marketing director, McDonald’s, Amanda Rendle, global head of marketing CMB, HSBC, Timothy Ryan, senior vice president marketing, EMI Music, Sarah Warby, marketing director, Heineken.
The full list of winners can be viewed below:
Grand Prix - Yeo Valley Organic
Customer Insight - Mitchells and Butlers Portfolio
New Brand - Giffgaff
Brand Extension - Cadbury Biscuits
Brand Revitalisation - Robinsons Fruit Shoot
Marketing Communications - Yeo Vally Organic
Marketing on a Shoestring- Depaul UK's iHobo
Digitally Led Marketing - Foster's
Mobile Marketing - Absolute Radio
E-commerce - LoveFilm
Customer Relationship Marketing - O2
Marketing Organisation - British Gas
360° Marketing - Walkers
SME Marketing - Directski.com
Marketing for Sustainable Consumption - Barclays Cycle Hire
Cause Related Marketing - Pizza Express and Oxfam
Global Marketing - Costa
Not-For-Profit Marketing - Depaul UK's iHobo
Long Term Marketing Excellence - O2
Business to Business Marketing - CBS Outdoor
Young Marketer of the Year - Rebecca Brock, Homebase
Marketer of the Year - Craig Inglis, John Lewis
Employee engagement - City & Guilds
Leading-Edge Thinking - Depaul UK's iHobo