Yeo Valley Organic wins Grand Prix at Marketing Society Awards 2011

The Yeo Valley campaign picked up the Grand Prix and Marketing Communications awards, while Cadbury’s Biscuits picked up the Brand Extension award and LoveFilm won E-commerce at this year's Marketing Society Awards in London.

Judging the awards this year was a panel chaired by Ken Wood, CEO of Weetabix, that included Sally Cowdry, UK marketing director, O2, Craig Inglis, marketing director, John Lewis, Catherine Kehoe, group brand and communications director, Lloyds TSB, Alistair Macrow, UK marketing director, McDonald’s, Amanda Rendle, global head of marketing CMB, HSBC, Timothy Ryan, senior vice president marketing, EMI Music, Sarah Warby, marketing director, Heineken.

The full list of winners can be viewed below:

Grand Prix - Yeo Valley Organic

Customer Insight - Mitchells and Butlers Portfolio

New Brand - Giffgaff

Brand Extension - Cadbury Biscuits

Brand Revitalisation - Robinsons Fruit Shoot

Marketing Communications - Yeo Vally Organic

Marketing on a Shoestring- Depaul UK's iHobo

Digitally Led Marketing - Foster's

Mobile Marketing - Absolute Radio

E-commerce - LoveFilm

Customer Relationship Marketing - O2

Marketing Organisation - British Gas

360° Marketing - Walkers

SME Marketing - Directski.com

Marketing for Sustainable Consumption - Barclays Cycle Hire

Cause Related Marketing - Pizza Express and Oxfam

Global Marketing - Costa

Not-For-Profit Marketing - Depaul UK's iHobo

Long Term Marketing Excellence - O2

Business to Business Marketing - CBS Outdoor

Young Marketer of the Year - Rebecca Brock, Homebase

Marketer of the Year - Craig Inglis, John Lewis

Employee engagement - City & Guilds

Leading-Edge Thinking - Depaul UK's iHobo

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