Holland & Barrett works with Big on natural beauty store
Big Communications has helped Holland & Barrett create its first concept store with a natural beauty section.
The health retailer briefed Big to develop a look and feel that would help drive footfall to the new store in Leicester's Highcross Shopping Centre.
Jon Marchant, the agency's group head of account management, said: "This was a great brief to work on. It allowed us to use our wealth of retail experience to deliver a compelling look and feel for Holland & Barrett’s growing Natural Beauty range."