Monarch rebrands with help from Milton Bayer, Mission and Flourish Creative
Monarch rebrands with “Fly your way. Every Day.” brand message.
The company will release print, outdoor, digital and direct marketing as part of the campaign, all based on the concept of “Fly your way. Every day”.
Monarch will also rebrand its airplanes with this new brand message.
Monarch markets itself on the fact that customers can tailor the products and services on their flights to allow extras to be added such as in-flight meals and extra leg room.
Several agencies were used during this rebrand, with Mission supporting the PR side and Flourish Creative in charge of the ground brand activation.
Conrad Clifford, the chief executive of Monarch, said: “The new brand is a key milestone for the company as we focus on scheduled operations. The refreshed brand is the visual manifestation of a strategic shift in the business that will give consumers the widest possible choice of services both on the ground and inflight.”